As the digital managing and socials editor at the Daily Emerald, I’ve spearheaded the expansion of short-form and vertical storytelling videos. I’ve also created The Emerald’s sports newsletter, The Weekly Quackdown, and facilitated the redesign of our social media graphics. Apart from The Emerald, I’ve worked as the social media manager for the Val Hoyle for Congress campaign and as the fundraising and alumni relations intern for the Emerald Media Group.
At the daily emerald
As the digital managing and social editor, I facilitate cross-desk collaboration. Whether it is a man-on-the-street interview or a game day preview video, different forms of content help increase The Emerald’s engagement. Specifically, I’ve been responsible for editing the game day preview and vertical storytelling videos, while I’ve helped facilitate the communication for the man-on-the-street interviews. Another big project that I’ve helped create was The Emerald’s weekly sports newsletter, The Weekly Quackdown.
Game day preview videos
Man-on-the-street interviews
Vertical STORYTELLING
The weekly quackdown
At the emerald media group
As the fundraising and alumni relations intern, I craft weekly posts such as the “Looksbacks.” I’ve also planned collaborative posts between the publications under the EMG, including The Daily Emerald. Furthermore, I’ve curated captions for every piece of content and increased the engagement by over 50%.
Daily Emerald's TOP 10 STORIES
Emerald romances
Emerald lookbacks
At the val hoyle for congress campaign
As the social media manager, I crafted weekly posts such as the “Val-unteer of the Week,” “Val-edictorian of the Week,” and “Val-idators,” and curated captions for every piece of content. Furthermore, I spread Hoyle’s message via newsletters and letters to the editor.
‘VAL-UNTEER OF THE WEEK’
Pamela Erwin, a volunteer
Larry Koenigsberg, a volunteer
‘VAL-EDICTORIAN OF THE WEEK’
Ethan Downs, a UO student
Alex Aghdaei, a UO student